About Shally

Shally is an AI-powered storytelling platform for children and families. Parents and kids co-create magical fairytales with personalized heroes, illustrations, and narration. We're early-stage, moving fast, and looking for people who can build things that matter.

The role

We need someone who can own our paid acquisition channels end-to-end — from setting up campaigns to reading the data and iterating quickly. You'll be the first dedicated marketing hire, working directly with the founder.

What you will do

Plan, launch, and optimize paid campaigns on Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), and X.
Set up and manage tracking: Google Tag Manager, Meta Pixel, conversion events, attribution.
Write and test ad copy and collaborate on creative briefs for visuals.
Run A/B tests on audiences, creatives, and landing pages.
Report on key metrics: CAC, ROAS, CTR, conversion rate — and translate them into clear recommendations.
Manage monthly ad budgets responsibly and scale what works.
Identify new channels and opportunities as we grow.

What we are looking for

3+ years running paid campaigns on at least two of: Google Ads, Meta Ads, X Ads.
Proven track record of hitting CAC or ROAS targets.
Hands-on with pixel setup, conversion tracking, and attribution — not just dashboards.
Comfortable writing ad copy and briefing designers on creatives.
Analytical mindset: you know when to kill a campaign and when to double down.
Experience marketing to parents or family-focused audiences is a strong plus.
Self-directed — you don't need a team around you to get things moving.

Bonus points

Experience in EdTech, kids apps, or subscription consumer products.
Familiarity with TikTok Ads or Pinterest.
Experience with tools like Triple Whale, Northbeam, or similar attribution platforms.
Basic knowledge of SEO or CRO to complement paid efforts.

What we offer

Freelance contract, flexible hours, fully remote.
Work directly with the founder — no layers, fast decisions.
Clear performance targets and room to grow the role as the company scales.
Competitive rate based on experience.
Opportunity to shape the marketing function from the ground up.